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SEPTEMBER 2016

WHAT'S HAPPENING IN SEPTEMBER
 

Surdoue Boutique Express Opening September 15th!

 

Ladies, whether you are looking for clothing for career, casual, cocktails, club, couture, church or custom, Tower Square’s newest retail tenant says her store will be able to more than meet your wardrobe needs following the “7Cs” of successful fashion retail marketing.  Gentlemen, you won’t be left out in the cold, as Lisa Goodman of the new Surdoue Boutique Express is also introducing a small line of men’s clothing including dress shirts and ties at Tower Square.

 

Surdoue Boutique Express will be opening on September 15th in approximately 600-square feet of space in suite 272 near the entrance to the Citywalk Cafes Food Court. 

 

Owner Goodman, who began her career in Boston, has 23 years of experience as a retail business owner including a 2,500-square foot store at the Eastfield Mall for several years and another shop in Chicopee.  She is also planning to open a larger store on Boston Road in the spring, hoping to have enough downtown Springfield business to keep the smaller shop in Tower Square open as well.

 

Goodman added the word “express” to the name of her Tower Square shop to imply the ease with which busy officer workers can shop and make a purchase at her store.

 

“We will have a very nice selection of quality clothing for all sizes, and a full line of accessories and small gift items like nothing else offered downtown,” commented Goodman.

 

On opening day Surdoue Boutique Express’ models will be showcasing some of the fashions available at the store.  So stop by and see for yourself on September 15th!
 
 

 

Cambridge College Recognized as One of Top 50
Most Ethnically Diverse Colleges
Congratulations to Cambridge College for recently being ranked #7 in the nation for diversity by Best College Reviews, an independent college review journal.

According to the journal, Cambridge College received the ranking because it is a center of ethnic diversity, with over 65 percent of students being members of a minority group.  Students of ethnic background are said to flourish at Cambridge due to the inclusive culture that produces a positive educational experience. The International Student Office offers services and assists students from over 50 different countries who are studying in all majors at all levels.

The list of colleges was chosen based on the following criteria:

·         No race can have more than 45% representation

·         At least three races are represented by over 12%

·         Percentage of total minorities graduated 2012-13

·         Scholarships, clubs, organizations, and associations available for ethnic groups

Known primarily as a college for adult learners, Cambridge provides a top-notch education while keeping tuition low and providing financial aid to those who qualify. Tuition is less than the cost of the average four-year college, and over 60 percent of students receive financial aid.

The Springfield campus offers undergraduate and graduate degree programs in education, human services, counseling psychology and business management to a diverse population of adult learners from throughout Western Massachusetts and Connecticut. Its students are adults in career transition, busy parents who require flexible schedules, community leaders and others seeking professional development. To read the full article, visit www.bestcollegereviews.org/features/top-ethnically-diverse-colleges. For more information about Cambridge College, located on street level at Tower Square, call 413.747.0204 ext. 6623 or visit https://springfield.cambridgecollege.edu
 

 
 

 
 

 

VVM Starting the First Manufacturing Accelerator in the Nation!

 

There is certainly no grass growing under the feet of the masterminds behind Valley Venture Mentors (VVM).

VVM, a nonprofit recognized by the Governor’s office as one of the strongest entrepreneurship programs in the Commonwealth, is launching the nation’s first manufacturing accelerator, in partnership with MassDevelopment, the Western Massachusetts chapter of the National Tooling & Machining Association, and the Associated Industries of Massachusetts

The VVM Manufacturing Accelerator brings SME manufacturers and buyers together to discover new ways they can do business.  Through the accelerator's intensive training program, SME manufacturers will quickly learn the needs of their buyers, how to rapidly validate their ability to deliver on those needs, and how to effectively communicate their capabilities.  Buyers and SME manufacturers will interact at key points during the training to keep everyone on the same page and to grow relationships.  

Thanks to funding provided by MassDevelopment there is no fee to participate.  

To Participate:

SME Manufacturers need to be:
 -  Based in one of the four counties of Western Massachusetts (Hampden, Hampshire, Franklin, or Berkshire).
 -  Committed to invest significant time to develop new customers and market opportunities.
 -  Willing to travel to Springfield, MA for programming.

Buyers are OEMs or their suppliers that:
  - 
Are actively seeking to diversify their supply chain with new SME manufacturers.
  - 
Can be located anywhere in the world but are willing to send decision-makers to attend the Manufacturing
     Accelerator's events in Springfield, MA. 

Officials at VVM recommend interested parties apply soon as space is limited.  You can apply at www.vvmmanufacturing.com

VVM’s World Headquarters is located at suite 125 on street level of Tower Square.

 
 

 
 

 
  
 

GCAi Named Best Marketing – Advertising Agency in Poll

GCAi’s Digital Marketing Team (left to right):  James Garvey, Social
Media Marketing Analyst, Darcy Fortune, SEO Public Relations Analyst,
John Garvey, President, and Mary Shea, Vice President Digital Strategy

 

Congratulations to Garvey Communication Associates, Inc. (GCAi)!

Just last month readers of the Daily Hampshire Gazette voted Garvey Communication Associates, Inc. (GCAi) “Best Marketing – Advertising Agency” in the 2016 Reader’s Choice poll!

GCAi is an innovative digital marketing agency and independent Google Certified Partner agency located at suite 2024 at Tower Square.

For several years, GCAi was the pro-bono agency of record for local startup accelerator Valley Venture Mentors and the GCAi Digital Marketing Team regularly presents and mentors entrepreneurs from around the world through the global accelerator MassChallenge.

For the GCAi, which also happens to be celebrating its 25th anniversary, the recognition is perfectly timed.

“The award certainly comes as a surprise and is a nice 25th anniversary present,” noted Mary Shea, Vice President of Digital Strategy at GCAi. “We have worked hard for years to introduce new digital marketing strategies to the market and our volunteer work with startups, here and around the world is unparalleled. We see the award as validation of both.”

About:  Founded in 1991, GCAi uses Search Engine Optimized Public Relations, targeted Online Advertising, customized Email MarketingSocial Media Marketing, and Online Reputation Management to generate measurable results for clients around the country.



UMass Center to Hold Cybersecurity Open House


 

Last month Governor Charlie Baker announced a $5 million grant to UMass Amherst to establish the UMass Amherst Data Science/Cybersecurity Research and Education Collaborative, a public-private partnership designed to accelerate data science innovation in the Pioneer Valley region of Western Massachusetts.

The Commonwealth’s investment will help drive the commercialization of new products and ideas, train a leading data science workforce and support collaborative regional economic development activities.  The grant follows the MassMutual Foundation’s 10-year, $15 million contribution to UMass Amherst to further the university’s world-class data science and cybersecurity research and education programs, including the Trust Assurance & Cybersecurity Certificate (TACC) program at the UMass Center in Springfield.


The public is invited to learn about the TACC Program during an Open House and Information Session on Thursday, September 15th, 4:00-5:30pm at the UMass Center.  The presenter will be Dr. Tracy Mitrano, Academic Dean of the University of Massachusetts Cybersecurity Programs.  For more information, visit www.umass.edu/tacc 



Springfield Photographic Society Exhibit Opens
at Valley Photo Center



Prepare to be delighted!  The Valley Photo Center is opening their new season with an incredible new exhibit entitled All Roads Lead From Springfield, featuring the photographic talents of local photographers from the Springfield Photographic Society.

 

Photos in the show will feature a myriad of subjects including places, people and nature from right here in Springfield and across New England as well as all over the world.

 

The public is invited to enjoy this FREE exhibit which runs September 6 – 30, Monday – Friday 11am – 2pm at the Valley Photo Center located on the second floor of Tower Square adjacent to the food court. 

 

There will also be a special FREE Open Reception on Thursday, September 8 from 5-8pm with lite fare and music. 

 

Learn more about the Valley Photo Center at www.ValleyPhotoCenter@yolasite.com   Find out about the Springfield Photographic Society at http://sps.photoclubservices.com

 


Dress for Success to Collect Ladies Business Clothes
Every Month at Tower Square

 

 

Need to clean out your clothes closets, ladies?  Well you’re in luck, as Dress for Success (DFS) is resuming their Tower Square donation days once again after a little hiatus! 

 

Every 4th Tuesday of the month, including Tuesday, September 27th, volunteers from DFS will be on hand in the food court during lunchtime (11:30am – 1:30pm) to collect your gently worn or new ladies business clothes and accessories.

 

Your donations will in turn be given to referral clients at DFS, who are in need of clothes for job interviews as well as for new careers.

 

For more about Dress for Success visit then online at:  https://westernmass.dressforsuccess.org/



Book Donation Drive a Success!

Tower Square tenants, patrons and friends contributed to last

month’s CBRE Tower Square Children’s Book Drive.

 

Thank you to everyone who contributed so generously to the CBRE Tower Square Children’s Book Drive last month!  Thanks to your efforts 354 childrens books were collected in just two weeks.

 

The books have been donated to the Springfield Public Schools, where they will be available to local school children in various classrooms

 

Marriott’s Root Beer Float Day Nets Proceeds for
Children’s Miracle Network Hospitals

Approximately one-hundred people stopped by suite 111 across from Champions at Tower Square last month to enjoy a refreshing root beer float courtesy of the folks from the Springfield Marriott.  The Marriott, teaming up with Baystate Health, celebrated National Root Beer Float Day by giving away root beer floats to anyone who made a monetary donation to the Children’s Miracle Network Hospitals.  The four-hour event raised $373.

According to Springfield Marriott General Manager Bill Hess, Marriott International has been a longtime supporter of the Children’s Miracle Network beginning in 1983.  “Families have always come first at the Marriott, and therefore we are proud to support the Children’s Miracle Network through our Breakfast Buffet, Aquafina Water and Root Beer Float campaigns,” explained Hess.

By the way….Root Beer Float Day seems like something of a natural celebration for the folks at the Marriott.  In 1927, founder J. Willard Marriott Sr, opened a nine-stool root beer stand that grew into the Hot Shoppes Restaurant chain, and then evolved into today’s Marriott International hotel company!
 

 

 

 
 
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